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Customer Feedback for the Hospitality Industry
Interact with your customers and find out what they think!
The internet offers a quick and low-cost way for web-savvy restaurants, hotels, pubs, suppliers and other companies operating in the hospitality industry to build customer loyalty and interact with customers on a regular basis. Demographix is a hosted online survey service that allows you to quickly and easily create, deploy and analyse customer satisfaction surveys and interactive questionnaires. Demographix allows you to keep in touch with your customers on a regular basis, and develop your online marketing activities and mailing lists. You can measure key performance indicators for your business, such as monitoring staff performance and the changing tastes of consumers on a direct basis.
Our collaborative system allows your marketing or research team to work together on creating surveys that can be customised with your own branding and stylesheets. We can also create surveys for you and advise on survey content.
Hospitality industry customers may also be interested in developing panels to monitor customer views in an ongoing basis. Our panel management and emailing module allows you to build up a panel of supporters whose opinions you can regularly monitor at an extremely low cost.
How can you get value from online surveys?
Here's a few things that hospitality industry clients can use online surveys for:
- Customer satisfaction surveys
- Prize draw questionnaires for loyalty schemes
- Build up a panel of regular customers to monitor your performance and their changing tastes
- Research changes to menus or customer tastes
- Special event quizzes/offers (Christmas, Mothers Day, New Customers, etc)
- To explore topical issues related to your business using scoring surveys
- Employee and HR surveys
- Event registration forms and feedback surveys
- To test radio or TV ad creatives
- Building searchable archives of reader research to monitor long-term trends
Our Business Partners
Demographix is a business partner of Peach Factory Research, and provides the technology behind the Peach Business Tracker. Our hospitality clients also include research agency Elliott People, and the restaurant chains Giraffe and Carluccio's. If you'd like to know more about how we can help you, use the form below to contact us, and we'll get back to you!