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Press Releases
On this page you'll find various Press Releases that we've sent out to journalists, announcing new features, clients, and other exciting things. Use the year and month links below to navigate the entries.
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May 2010 press releases:
Demographix survey hits response milestone
28 May 2010 — Another major milestone was passed for Demographix earlier this year when a major annual survey project received more than 100,000 survey responses.
Subscriptions marketing and fulfilment specialist, Dovetail Services, has received over 110,000 responses to its annual survey of customer satisfaction – up from almost 70,000 the previous year. The research project is regarded as the most wide-ranging and comprehensive in the UK magazine fulfilment business.
Dovetail has been using Demographix technology as the back-end to its annual Subscriber Satisfaction Survey since its launch in 2007. The Sittingbourne-based company, jointly owned by BBC Worldwide and Dennis Publishing, tracks trends in subscriber satisfaction for 45 publishing houses, and across more than 400 individual titles.
Dovetail MD, Julian Thorne, said: “Our goal is to help publishers discover the truth behind subscriber expectations, their overall satisfaction levels and their reasons for subscribing. It’s a big project, but the outcomes are of great use to our customers.”
Like all Demographix customers, Dovetail has been encouraged to expand the survey’s reach each year on the basis of our unlimited response policy. “We believe researchers should not be penalised for getting large responses to surveys – and they will be penalised if they’re paying per response,” said Demographix MD Derek Cohen. “We say, collect as much data as you can and thereby enhance the validity of your research.”
Other major annual surveys using the Demographix platform and receiving 25,000-35,000 responses include the TV Choice & TV Quick Awards, the Inside Soap Awards and Auto Express Driver Power.
About Demographix: Demographix is the leading UK developer of online research tools. Demographix is the registered trademark of Demographix Limited. Demographix is a company partner of the Market Research Society. Company registered in England and Wales No. 4358487. Registered with the ICO.
For further information, contact: Bobby Pickering, phone +44 (0)20 7112 5111
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