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The Demographix Research Blog

Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.

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December 2012 blog entries:

10 Top Tips for scripting questions in surveys

1 Dec 2012 — The Demographix training and best practice team has developed a range of resources for our customers showing best practice in survey design and scripting. One of the most popular resources, available on our website to read and download, are our 10 top tips for creating well-scripted customer satisfaction surveys.

These demonstrate the art of phrasing and framing questions in a way that is not ambiguous and open to misinterpretation; and alert new survey designers to the importance of giving well thought-out scales of answers in single choice questions.

The art of good survey design is also enhanced by a variety of question types ("head and heart" questions) and an absence of jargon, which all go to make a survey easier to fill out by all kinds of respondents.


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