Free three month trial!
There's no obligation, and you get to try our powerful
survey builder and analysis tools - get your trial account
The Demographix Research Blog
Random thoughts from the team at demographix, keeping you up to date with what's new in the world of online research. Use the year and month links below to navigate the blog entries.
all 2006 2007 2008 2009 2010January February March April July August
January 2010 blog entries:
New MRS Code of Conduct on Incentives due
15 Jan 2010 — The Market Research Society (MRS) is introducing a revised Code of Conduct this year that includes new guidelines on the incentives used for research projects.
From 1 April 2010, the MRS Code will specify that incentives cannot include the goods or services of a client for whom the research is being conducted.
The new code of conduct has two specific clauses on use of incentives in surveys:
- B25: Where incentives are offered, Members must clearly inform the Respondent who will administer the incentive.
- B26: Client goods or services, or vouchers to purchase client goods or services, must not be used as incentives in a research project.
The MRS points out that incentives need not be of a monetary nature to be accepted as a token of appreciation. It also helpfully suggests the following alternative as incentives: charity donations, non-monetary gifts and prize draws. All of these will continue to be approved.
Demographix recommends that charity donations for a completed survey (such as to charities like The Prince’s Trust, which is our principle Community Support partner) be given greater consideration as an incentive.
As an MRS Company Partner, Demographix will ensure that all of our staff abide by the new code of conduct rules, and we will encourage all our users to be aware of and abide by the new rules.
Read the revised code of conduct in full here.
Be sure to check back regularly. You can also sign up to hear about future demographix news.