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Demographix — The First Choice for Publishers

A premium online survey system!

Net-savvy publishing houses with multiple brands, active reader mailing lists and intensive survey needs in research, marketing and editorial environments choose Demographix to fulfil all of their online survey requirements.

Pile of magazines

Our publishing industry customers include top names from around the world, including IPC Media, National Magazines, DC Thomson, Hachette Filipacchi and Dennis Publishing.

Publishers can make extensive use of Demographix, developing and deploying surveys to keep them up-to-date and in-touch with their readers and markets. Demographix is particularly appealing to publishing companies with multiple brands – whether consumer magazines, b2b publications, books, journals, newspapers or websites. Our easy-to-use panel management module allows you to create panels of readers whose opinions you can regularly monitor, at a fraction of the cost of other panel technology providers.

Technical features with special appeal to publishers

Demographix has been developing technologies of specific interest to publishers that put us well ahead of all other online survey contenders. Would you like to be able to:

  • Embed audio and video question types: Demographix uniquely allows you to include questions with embedded videos (especially useful if you want to give feedback to advertisers from your readers) or audio files (you can now ask questions about MP3 clips or podcasts where the respondent can play the audio first).
  • Create scoring surveys: Editorial features where readers rate themselves based on their responses to a set of questions can now be reproduced online, with interactive surveys that readers find compelling additions to your website.
  • Use viral options at the end of surveys: Your readers can invite friends with similar interests to complete the survey. This helps build up your mailing lists and feed targeted data to your subscriber bases.

How do publishers get value from online surveys?

Here's a few things that publishing houses are using online surveys for:

  • Sales insight and market research
  • Background research for features
  • Vox pops for editorial quotes
  • Awards nominations and voting
  • Reader satisfaction surveys
  • Creating and maintaining Reader Panels
  • Visitor offers, quizzes and competitions
  • Event registration and feedback
  • Building searchable archives of reader research to monitor long-term trends