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There are many online survey tools available, and choosing the right one for your business can be a daunting prospect. On this page we've summarised what sets demographix apart from the other players in this field, plus the benefits that those differences can bring to companies doing online research.

Many of our competitors have so-called "unlimited" pricing plans, but dig a little deeper and you usually find limitations hidden in the small print. Nearly all of them have usage quotas, and most will charge you extra for responses or additional logins.
At demographix, when we say unlimited we mean totally and absolutely unlimited. Unlimited surveys, unlimited responses, unlimited logins.
Anyone can use demographix. You don't need any special skills or knowledge, and there's no need for training. Setting up surveys and analysing the responses is totally straightforward using our web-based survey management tools.
Although some clients love setting up their own surveys, managing the process, and analysing the results, others are just too busy. Don't worry if that's the case, we're here to help. We can provide any extras that you need: designing and creating your surveys; translating the text into other languages; managing and recruiting panels; integrating demographix results with your existing systems; and much much more. If you'd like to, just sit back and let us take care of the whole process.
We work with many large companies, and so we're acutely aware that your project budgets and research costs need to be planned and approved in advance. With other online survey companies you're essentially writing them a blank cheque - if you get a higher than expected response rate you'll also get a higher than expected invoice. Because we really do offer an unlimited service, you always know your costs in advance, and you'll never get an unanticipated request for extra money.

There's no point in surveying thousands of people if all you end up with is a stack of raw data. Surprisingly though, that's what some survey companies will give you. Because demographix was created by research professionals for research professionals, we built in industry-leading data analysis tools right from the start. And of course if you really want that stack of raw data you can have that too!
The only thing you need in order to set up, publish or analyse a demographix survey is a web browser. Please consult our technical requirements for the Web browsers supported.
Your data is a valuable commercial asset, and it needs to be protected. You need to protect your customers' details too - in fact many countries lay down a statutory obligation to do so. At demographix we guarantee that all data is held safely and securely. Ask other survey vendors about their IT systems and security infrastructure before you decide whether you'd trust them with your data...
Because there's no software requirement, and everything runs via your web browser, you won't need to get approval or support from your IT department. Working with demographix is just like using any other website. We host your surveys and store your responses.
Although some people work alone, most of us work as part of a team. At demographix we understand this, and have built the system to operate within a collaborative working environment. Each additional user has their own login (at no extra cost), and all can contribute to survey design and analysis.
As long as you remain an active customer, your data will always be available. You can return to your results at any time.
Although some other online survey systems allow you to change the colours and add graphics to your surveys, with demographix you have total control over how your survey will appear. Style sheets and templates can be used to create a common look across all of your surveys, and because they are reusable they greatly reduce setup time.
Much of our competition seems to target very small businesses, clubs, and even individuals. But the needs at that end of the market are somewhat different. Flashy bells and whistles are more important than getting good solid research data back from the respondents. A wacky name is seen as more important than strong data analysis tools.
At demographix we're deliberately targeting the professional end of the marketplace. Researchers, marketers, brand owners, publishers, consultants, etc. We know what you require from a survey builder, and we spend our time building and refining demographix to meet your needs, rather than devising weird and crazy gizmos designed to appeal to the amateur market.
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